Nutricosmetics are natural health products consumed orally that have evolved from nutraceutical and cosmeceutical products. These products are composed of targeted nutrients and antioxidants that help in the treatment and prevention of various skin, nail, and hair related problems. Since, natural products potentially have fewer side-effects, experts project the demand for nutricosmetics to surge at an impressive rate over the next few years. Nutricosmetics are available in the market in the form of capsules, tablets, pills, drinks, and jellies. These forms are helping in improving the compliance and ease of use. The market witnesses lucrative opportunities in the developing nations mainly because of the increasing willingness of consumers to spend on beauty and anti-aging products.
Q: What factors fuel demand for nutricosmetics worldwide?
A: Topical skincare is no longer considered a cornerstone of beauty treatments. A healthy lifestyle and wellness are becoming more integrated in ensuring how a person looks or feels. Thus consumers are increasingly focusing on more natural options such as nutricosmetics that will help them build their beauty from within. Additionally, with clinical research around the influences of unbalanced or stressed gut microflora on the appearance of skin having received a lot of attention, the demand for more sophisticated technologies in nutricosmetics is expected to increase.
Q: What product innovations are likely to positively influence the market?
A: As people get keener on keeping themselves youthful for a longer time, the demand for nutricosmetics is likely to surge in response. However, not many consumers are willing to make drastic lifestyle changes to achieve this. Consumers’ reluctance in giving up alcohol, for instance, has prompted companies to formulate products that fit evolving needs.
To cash on such prevailing opportunities, a new gin, called Anti-aGin, which is claimed as being the ‘alcoholic equivalent of facial’ has been launched recently. This alcoholic product is the first of its kind to be created with skin boosting ingredients. As per reports, 40% of the gin is distilled with pure collagen. Anti-aGin contains a mix of skin-healing and antioxidant botanicals such as witch hazel, gotu kola, nettle, and green tea, which can help reduce cellulite and sun damage. The drink is a product of Warner Leisure Hotels, created in collaboration with Bompas & Par, and is currently available for sale across 13 hotel locations in the U.K.
Q: What factors are inhibiting nutricosmetics growth in the beauty and skincare industry?
A: Despite their growing popularity, leading skincare brands in the world such as Neutrogena, Dermologica, and Crème de la Mer do not offer nutricosmetics. The Association of UK Dieticians claims that currently there is very little evidence to support that a collagen supplement can improve skin health. This may hamper the global market for nutricosmetic to some extent.