Home to the Biggest Beer Consumers in the World, Europe’s Beer Market Continues to Grow

The brewing industry is a global business and beer is known to have been brewed by the early Europeans as far back as 3000 BC. The Europe beer market today is a multibillion-dollar industry that has gained significance as the most preferred alcoholic beverage among a wide variety of demographics. A report published by Transparency Market Research pegged the value of the Europe beer market in 2014 at US$131.46 billion, which is anticipated to grow to US$160.99 billion by 2021.

While large commercial breweries in Europe are the big money-makers, microbreweries or craft breweries have gained popularity in recent years. The beer market in Europe has gone back and forth when it comes to brewing methods. During the early-to-mid 20th century, larger brewing companies were the trend, which began to change in the 1970s. Smaller breweries or independent brewpubs became more popular among beer enthusiasts, with a focus on quality, brewing technique, and flavor. Today, aging and cellaring craft beer has emerged as the industry’s frontier. However, soaring temperatures in recent weeks have adversely affected the hop harvest in Europe, threatening the craft beer market. Slovenia and Germany are Europe’s leading hop growers and industry experts suggest that spreading hop production over more regions could help the beer market resist such shocks.

Browse Market Research Report of Europe Beer Market: 

http://www.transparencymarketresearch.com/europe-beer-market.html

Europe Beer Market: Strong Competition among Players Boosts Growth

The European beer market is immensely competitive. Apart from large and established beer manufacturers, there are an increasing number of local players operating in the beer market. These domestic players help in catering to the growing demand for beer from European consumers. In terms of demand, the beer market in Europe is estimated to grow at a 2.5% CAGR from 2015 to 2021, according to the TMR report. The demand for beer stood at 23.44 billion liters in 2014, which is projected to rise to 27.83 billion liters by 2021. Some of the prominent participants of the Europe beer market are SABMiller PLC, Carlsberg Group, Heineken NV, Diageo plc, and Anheuser Busch InBev.

Health Benefits makes Beer One of Most Preferred Alcoholic Beverages

There is numerous health benefits associated with beer, which propels the European market. Consuming beer in stipulated quantities lowers cholesterol, prevents the occurrence of kidney stones, and has the ability to cure insomnia. These benefits have raised the popularity of beer in Eastern Europe and are likely to stabilize growth in Northern and Western Europe by 2021.

High Market Penetration Fueling Demand for Beer

While Western and Northern Europe are poised for high market penetration over the next six years, Russia and Ukraine have been identified as major markets for beer in Eastern Europe. Germany is the largest regional segment of the beer market in Europe and is projected to grow from US$36.22 billion in 2014 to US$40.65 billion by 2021, registering a modest 1.7% CAGR during that period. France, on the other hand, is predicted to be the fastest growing beer market, developing at a 4.2% CAGR from 2015 to 2021. 

Browse Market Research Press Release of Europe Beer Market: 

http://www.transparencymarketresearch.com/pressrelease/europe-beer-market.htm

The economic condition in Europe has been improving of late, signaling a rise in disposable income and change in consumers’ consumption habits. Market analysts believe that this might be the best time for beer manufacturers to capitalize on, given the untapped potential in many emerging markets in Europe.

Latin America and Middle-East Beer Market: Beer Companies Devise Different Strategies to Tap into Disparate Regions

For beer manufacturers, Latin America and the Middle East are poles apart. Consumption of alcoholic beverages in Latin America is considerably high, whereas in the Middle East, it is frowned upon. With the consumers in the U.S. and Europe turning to craft brews, beer companies are looking at Latin America and Middle Eastern countries to expand their business. However, the strategies are drastically different while approaching the two regions.

Latin America’s Love for Beer

Though Argentina and Chile are well known for their award-winning wines, people appreciate the locally brewed beer. Medellin, Cusco, Chicha, Pilsner, and Bohemia are some of the most sought-after beers. Increased consumption of beer in Latin American nations has made beer manufacturers focus on the region. In 2014, the beer market in Latin America was worth US$57,091.6 million. It is estimated that the market will grow at a CAGR of 4.4% during the period between 2015 and 2021 and reach a valuation of US$77,137.4 million by 2021. 

Browse Market Research Report of Latin America and Middle East Beer Market: 

http://www.transparencymarketresearch.com/latin-america-middle-east-beer-market.html

Giants in the beer market such as SABMiller, Anheuser-Busch InBev, and Heineken have adopted different strategies to expand their presence in the Latin American beer industry.

• Bringing new offerings: To appeal to the taste of the local customers, SABMiller has introduced premium beers in Latin America such as Miller Lite and Miller Genuine Draft. 

• Acquiring local breweries: Anheuser-Busch InBev, the maker of Budweiser, has expanded in the Latin America market largely through acquisitions of local beer manufacturers such as Mexico’s Grupo Modelo. Other major players have also taken the route of acquisitions to increase their share in the Latin American beer market.

• Offering affordable beer: Companies are focusing on offering beer at affordable prices to lower-income consumers.

The region looks promising enough for the beer manufacturing companies, especially countries such as Brazil, which accounts for around 42% of total beer consumption in Latin America.

Non-Alcoholic Beer: Key for Beer Companies to Enter Middle East Beer Market

Non-alcoholic beer might not appeal to the rest of the world but the Middle East is a different story. Religious obligations have made most Middle Eastern consumers stay away from alcoholic beverages. However, this has not diminished the valuation of the Middle East beer market, which is expected to be worth US$4,861.6 million by 2021. Barbican, Bavaria 0.0%, Istak, and Bitburger Drive 0.0% Alkoholfrei are some of the non-alcoholic beers promoted by beer manufacturers in the region. Heineken, with its new nonalcoholic beer brand, Maxx, has also gained some success. Carlsberg and Anheuser-Busch InBev are also pushing non-alcoholic beer in the market in the Middle East. 

Browse Press Release of Latin America and Middle East Beer Market: 

http://www.transparencymarketresearch.com/pressrelease/latin-america-middle-east-beer-market.htm

However, the insipid flavor of non-alcoholic beer is a major turnoff for seasoned as well as first-time drinkers. So, even if non-alcoholic beer gets the attention of the masses in the Middle East, the bland taste of the beverage plays spoilsport. Beer manufacturers are investing in research to enhance the taste of non-alcoholic beer. However, for the beer companies, the research might prove costly, as the process is not commercially viable and the appeal for non-alcoholic beer is limited to the Middle East.