An Overview of Global Beer Market from a Regional Perspective

Consumption of beer can be traced back to over six thousand years. From being an inseparable part of the ancient Egyptian civilization to becoming a highly popular commonplace drink, consumed by all social classes in several countries, beer has come a long way. The global market for beer is projected to exhibit steady growth over the coming few years, thanks to the rising consumption and popularity of the drink in some of the major regional markets.

A brief overview of some of the major drivers of the beer market in key regional markets is as follows:

Post-depression Financial Recovery in Europe

Europe is home to several local breweries apart from major manufacturers of beer. The market for beer in Europe, beer being one of the most popular alcoholic beverages in the region, is well established and has been exhibiting steady growth over the past years. Factors such as rising disposable incomes post the recent economic depression in the region and the rising awareness about the health benefits of beer, which include prevention of kidney stones, lowering of cholesterol and curing insomnia when beer is consumed in stipulated amounts, are also boosting the market for beer in the region.

Introduction of Organic Beer in Middle East and Latin America

Middle East has always been a tough territory for all alcoholic beverage markets. Prohibitory rules  on the consumption of alcoholic beverages implemented by several established religious and government bodies are major restraints for the beer market in the Middle East. Egypt and UAE held a dominant share of over 40.62% in the Middle East beer market. The consumption of alcoholic beer is much less in most other Middle Eastern countries. Nevertheless, the introduction of organic beer and the rising awareness regarding health benefits of the drink will fuel demand from the market in the near future.

On the other hand, Latin America has no such restrictions and thus has a larger consumer base for beer. Suitable climatic conditions and the rising awareness regarding health benefits of beer are expected to further boost the demand for beer in Latin America in the next few years. 

Rising Disposable Incomes in Asia Pacific

The rising demand for beer in Asia Pacific can be primarily ascribed to strengthening economies and rising disposable incomes of working class consumers in the region. As more consumers are willing to spend on high-end alcoholic beverages either in restaurants or at home, the demand for beer in the region has seen significant rise in the past few years. The beer market in Asia Pacific has also observed significant rise in demand in the past few years owing to the rising number of malls, convenience stores, bars, restaurants, and liquor shops across the region.

Some of the major restraints hampering the beer market in Asia Pacific are the several government restrictions pertaining to alcohol content in a variety of beverages and complete ban on the sale of alcoholic beverages across several regions or during some occasions. These factors, however, will not excessively impede the market for beer in Asia Pacific and the market is projected to expand at a healthy 5.0% CAGR between 2014 and 2020.

Research Report: http://www.transparencymarketresearch.com/beer-market.html

Latin America and Middle-East Beer Market: Beer Companies Devise Different Strategies to Tap into Disparate Regions

For beer manufacturers, Latin America and the Middle East are poles apart. Consumption of alcoholic beverages in Latin America is considerably high, whereas in the Middle East, it is frowned upon. With the consumers in the U.S. and Europe turning to craft brews, beer companies are looking at Latin America and Middle Eastern countries to expand their business. However, the strategies are drastically different while approaching the two regions.

Latin America’s Love for Beer

Though Argentina and Chile are well known for their award-winning wines, people appreciate the locally brewed beer. Medellin, Cusco, Chicha, Pilsner, and Bohemia are some of the most sought-after beers. Increased consumption of beer in Latin American nations has made beer manufacturers focus on the region. In 2014, the beer market in Latin America was worth US$57,091.6 million. It is estimated that the market will grow at a CAGR of 4.4% during the period between 2015 and 2021 and reach a valuation of US$77,137.4 million by 2021. 

Browse Market Research Report of Latin America and Middle East Beer Market: 

http://www.transparencymarketresearch.com/latin-america-middle-east-beer-market.html

Giants in the beer market such as SABMiller, Anheuser-Busch InBev, and Heineken have adopted different strategies to expand their presence in the Latin American beer industry.

• Bringing new offerings: To appeal to the taste of the local customers, SABMiller has introduced premium beers in Latin America such as Miller Lite and Miller Genuine Draft. 

• Acquiring local breweries: Anheuser-Busch InBev, the maker of Budweiser, has expanded in the Latin America market largely through acquisitions of local beer manufacturers such as Mexico’s Grupo Modelo. Other major players have also taken the route of acquisitions to increase their share in the Latin American beer market.

• Offering affordable beer: Companies are focusing on offering beer at affordable prices to lower-income consumers.

The region looks promising enough for the beer manufacturing companies, especially countries such as Brazil, which accounts for around 42% of total beer consumption in Latin America.

Non-Alcoholic Beer: Key for Beer Companies to Enter Middle East Beer Market

Non-alcoholic beer might not appeal to the rest of the world but the Middle East is a different story. Religious obligations have made most Middle Eastern consumers stay away from alcoholic beverages. However, this has not diminished the valuation of the Middle East beer market, which is expected to be worth US$4,861.6 million by 2021. Barbican, Bavaria 0.0%, Istak, and Bitburger Drive 0.0% Alkoholfrei are some of the non-alcoholic beers promoted by beer manufacturers in the region. Heineken, with its new nonalcoholic beer brand, Maxx, has also gained some success. Carlsberg and Anheuser-Busch InBev are also pushing non-alcoholic beer in the market in the Middle East. 

Browse Press Release of Latin America and Middle East Beer Market: 

http://www.transparencymarketresearch.com/pressrelease/latin-america-middle-east-beer-market.htm

However, the insipid flavor of non-alcoholic beer is a major turnoff for seasoned as well as first-time drinkers. So, even if non-alcoholic beer gets the attention of the masses in the Middle East, the bland taste of the beverage plays spoilsport. Beer manufacturers are investing in research to enhance the taste of non-alcoholic beer. However, for the beer companies, the research might prove costly, as the process is not commercially viable and the appeal for non-alcoholic beer is limited to the Middle East.