Tuesday, 5 July 2016

Global Wound Care Market to Witness Rapid Growth on Account of Innovative Product Launches by Leading Players

The wound care market comprises several products that are used to prevent infections in the wound and accelerate the healing process. The growing awareness among the population regarding the availability of innovative products and technological advancements in the healthcare sector are contributing substantially towards the growth of the wound care market across the globe. 

In this blog, Transparency Market Research (TMR) answers several questions concerning the growth factors and major challenges faced by the key players operating in the global wound care market.

What are the major factors augmenting the growth of the global wound care market?

Governments and private healthcare organizations are spending an enormous amount on research and development activities in order to launch innovative products in the market. In addition, the growing geriatric population worldwide and growing incidences of diabetes are some of the prominent factors projected to bolster the growth of the wound care market in the next few years. Furthermore, several initiatives by healthcare service providers to create an awareness regarding wound care are expected to propel the global wound care market.

Which region is projected to grow at a rapid rate in the overall wound care market?

Among the major geographical segments, Asia Pacific is estimated to grow at a fast pace, thanks to the substantial contribution from China. In the last few years, the leading companies operating in the China wound care market have taken efforts to offer innovations and new product launches. For instance, Yunnan Baiyao Group Co Ltd introduced a new range of wound care products for different consumer groups such as cartoon plasters for children and zodiac signs printed on the products. Such trends are projected to continue in the next few years, augmenting the growth of the wound care market in China.

What are the potential growth opportunities for the major players in the global wound care market?

The chronic health disorders resulting in venous leg ulcers, diabetic ulcers, and major surgeries require different types of treatments, thus boosting the use of wound care products. This is anticipated to push up the revenue for the global wound care market in the next few years. Moreover, the substantial growth of the active wound care market and growing application of stem cell therapy in wound care are anticipated to create potential opportunities for market players in the near future. Mergers and acquisitions are further assisting the major companies in expanding their product horizon and strengthening their position in the global wound care market.

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What is the scope of growth in the global wound care market?

The rising incidence of several diseases across the globe offers immense growth opportunities for the players operating in the global wound care market. Some of the major companies such as Derma Sciences, Inc., Imbed Biosciences, 3M Company, Covidien PLC, Crawford Healthcare, Inc., Coloplast AS, Baxter International, Inc., and Smith & Nephew are offering a range of innovative products. 

Recently, Imbed Biosciences introduced the Microlyte wound dressing technology, which helps in killing most of bacteria on the wound’s surface and uses comparatively less silver than other products. On a similar note, Medline Industries Pvt. Ltd. also launched sterile disposable towels that are relatively more effective for wound dressing.

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