Global Low-Calorie Food Market Dynamics Shifting Rapidly with Consumer Awareness

In the past few decades, the awareness of consumers regarding the effects of food on the human body has grown significantly. This consumer awareness is also shaping the dynamics of the global low-calorie food market. On the basis of product, the global low-calorie food market is divided into stevia, sucralose, cyclamate, saccharin, and aspartame. The development of the global low-calorie food market, particularly the low-calorie sweeteners segment, has caused turbulence in market dynamics.

This is closely related to the growing consumer awareness, which is closely related to the growing research that demonstrates the effect unhealthy food can have on the body. In 2014, around 39% of adults were overweight, while 13% were obese, says the WHO. Furthermore, obesity has become an epidemic in many developed countries such as Australia, the U.K., and the U.S., where the rate of obesity is higher compared to other nations. Prompted by lifestyle conditions such as diabetes, obesity, and hypertension, consumers in today’s world are seeking healthy products to help better manage their conditions. Furthermore, the growing demand for preventive healthcare observed in both developing and developed nations is also driving the demand for low-calorie sweeteners from the global low-calorie food market.

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3 Key Trends in Global Low-calorie Food Market

Here are top three trends that have impacted and will continue to impact the global low-calorie food market.

• Aspartame Leading the Market: In 2013, the aspartame segment led the global low-calorie food market due to its easy substitutability with sugar in terms of both product preparation and taste. However, due to growing awareness about aspartame and its possible ill effects, there has been a decline in the popularity of this sugar substitute in the global low-calorie food market. Aspartame is considered unsafe for some demographics, such as children.
• Popularity of Other Sugar Substitutes Grows: With growing research, consumers have become more aware about other sugar substitutes and the availability of other sweeteners has grown in the past few years. As a result, segments such as sucralose and stevia have observed a surge in demand.
• Demand for Natural Sweeteners on the Rise: Although aspartame has ruled the global low-calorie food market in the past and this segment is still witnessing significant demand, its popularity is declining. Amidst these trends, the popularity of stevia is rising. Stevia is a natural sweetener and this gives it a distinct advantage over artificial sweeteners such as aspartame. Furthermore, stevia has an extremely low glycemic index as compared to other sweeteners and releases zero to little glucose into the bloodstream after digestion. The preference of consumers towards natural products has increased substantially in the past few years. Driven by these trends, the stevia segment is projected to grow strongly in the coming few years.

These were the 3 key dynamic shifts the global low-calorie food market has witnessed recently. The research data in favor of low-calorie sweeteners is growing, which will boost the overall low-calorie food market significantly. According to research published in the International Journal of Obesity on November 10, 2015, consumption of sugar substitutes such as aspartame, stevia, saccharin, and sucralose helps reduce calorie intake and decrease body weight.

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Although the research data is growing in favor of low-calorie sweeteners, the segment that will benefit the most in the foreseeable future is going to be the stevia segment, as it continues to gain momentum from the preference of consumers towards natural food.