Transparency Market Research (TMR), a leading business intelligence firm, in its recent report, mentions that the global market for low-calorie food is set to expand at a CAGR of 5.9% for the period from 2014 to 2019, reaching a total market value of US$10.4 bn by 2019. The modern-day lifestyle, in which junk food is being consumed more than ever, has given rise to the high incidence of obesity, which consequently often leads to diabetes, propelling the demand for low-calorie food. Consumers are increasingly beginning to view low-calorie food as a feasible way to combat and even prevent obesity and diabetes, thus fueling the low-calorie food market.
High Prevalence of Obesity in Developed Nations Boosts the Market for Low-calorie Food
Obesity is rampant in developed nations such as the U.K., the U.S., and Australia, where 20% of the population suffers from obesity. The increase in the disposable income among the people in developed nations allows them to conveniently stock up a wide variety of low-calorie food, thus stimulating the market for low-calorie food.
Growing Interest from Industry Participants Drives Low-calorie Food Market
Consumers have, in recent years, become increasingly health-conscious and more aware about the consequences of having sugary food and beverages. An increasing number of consumers prefer and demand low-calorie salad dressings, dairy products, low-calorie beverages, and sugar-free chewing gum. This demand from the consumers has compelled the participants of the food and beverages industry to make healthier food, driving the market for low-calorie food.
Evidence of Artificial Sweeteners Being Unsafe Restrains Low-calorie Food Market
Contrary to the popular belief that low-calorie foods and beverages help lose weight and prevent diabetes, an increasing amount of evidence shows that artificial sweeteners such as aspartame can cause weight gain, affect the blood glucose level, and even interfere with insulin response. The growing evidence of artificial sweeteners being unsafe is a major challenge faced by the low-calorie food market.
Another factor that can restrain the market for low-calorie food is the high price of low-calorie food. This is especially true for APAC and RoW, making it difficult for market players to expand their operations in these regions.