According to a new market report published by Transparency Market Research "Specialty Household Cleaners Market - U.S. Industry Analysis, Market Size, Share, Trends and Forecast, 2012 - 2018," the U.S. specialty household cleaners market is expected to reach USD 7.9 billion by 2018 from USD 5.1 billion in 2011 at a CAGR of 6.6% from 2012 to 2018. The hard surface cleaners segment is in a commanding position, and accounted for over 44% to the total U.S. specialty household cleaners market in 2011.
The U.S. specialty household cleaners market is driven by factors such as increased focus on hygiene among new age consumers, rising demand for green products, increased usage of convenient products and popular dependence on lifestyle and home experts. In addition, the increasing numbers of working women in the population, growing concerns over spread of infectious diseases and rising per capita disposable income is also supporting the growth of the U.S. specialty household cleaners market.
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The hard surface cleaners segment holds majority share of the U.S. specialty household cleaners market and was valued at USD 2.3 billion in 2011. Hard surface cleaners segment is also the fastest growing and is expected to reach USD 3.6 billion by 2018.
In terms of applications, the bathroom cleaners market holds majority of the market share among all applications and was valued at USD 1.8 billion in 2011. It is forecasted to grow at a CAGR of 6.9% from 2012 to 2018 and reach USD 2.9 billion by 2018.
The U.S. specialty household cleaners market is dominated by key players such as Clorox Co., Procter & Gamble Co., Unilever, and Reckitt & Benckiser. Other major players in the U.S. specialty household cleaners market are Clorox Co., Henkel KGAA, SC Johnson and Son Inc., Kao Corporation and Church and Dwight Co. Inc. Reckitt Benckiser is the leading player in the U.S. specialty household cleaners industry.
The report includes analysis of the U.S. specialty household cleaners market, with cross sectional analysis of different specialty household cleaner types. Based on product types, the market is segmented into - hard surface cleaners, glass cleaners, toilet bowl cleaners, auto polishes and others. Based on applications, the market is segmented into - bathroom, kitchen, floor and others.
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